is an art director and multidisciplinary designer with 10+ years of experience in agencies and studios, with creative storytelling and design skills. He has worked in different branches, such as advertising, graphic design, branding, shooting, typography, video, motion, 3D
Art direction means starting from an insight, believing in an idea, making a concept out and synthesizing in a memorable visual, with photography, graphics, videos, words and everything we have to reach the goal.
He has skills in brainstorming, insights (use of references and benchmarks), specialist in editing (montage, climax, rubamatic, motion type and illustration). Preparation for shooting and PPM (moodboard, storyboard, props, treatment, lights, sets, outfits, 3D/CGI, casting).
All with great research! You don’t know what you’re looking for, you’re just looking at a lot of images. And then you’ll see something that’s exactly what you’re looking for… or better! (serendipity)
He graduated in advertising communication at the Carlo Bò University in Urbino. Master in art direction at the Milan communication academy. He has collaborated with international agencies (STVDDB, Publicis.Sapient) but also with graphic studios and Italian agencies.
SENIOR DIGITAL ART DIRECTOR: Meloria
Integrated and social communication of the Elica group, social activation of the Freddy channel, new business.
SENIOR DIGITAL ART DIRECTOR: Crafted, Venice Youtube format creation Leroy Merlin Imparalo in 1 minuto. Storyboard and set assistance.
SENIOR DIGITAL ART DIRECTOR: Sapient (Publicis) Automotive, art direction social channels of the FCA group.
SENIOR DIGITAL ART DIRECTOR: H48
Digital and social projects for telephony and new business clients.
SENIOR DIGITAL ART DIRECTOR: TESENE
Creative direction for social and digital activity in the food, automotive and fashion sectors. Realization of the editorial plan for the social channels and the design of several websites.
Art direction – Brand Identity – Graphic design – Advertising – Illustration – Motion – Storyboard – UX/UI – Web and app design – Brainstorming – Shooting – Print design