FCA
Social activity
2020
Client
FCA
Agency
Publicis.Sapient
Role
• Art Direction
• Engagement
• Storytelling
Brief
Gestione canali social e social activation
Abarth Official
In the month of the scorpion (November 2020), we celebrated the birthday of the scorpion par excellence
by uniting the Abarth world with the world of the horoscope.
The Abarth gemini (under the sign of the twins) were born from this insight, or when the sun enters
Scorpio you feel a new energy with Abarth Yamaha Monster Energy.





• BancaWidiba • Wind •. Saikebon •. Antonio Riva • Antonio di Ciolo •. Elica
•. 3D Artworks • Lavori vari •. FCA